People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough to pull people away from their phones, their families and the comfort of online shopping. You’re competing with everything else demanding their attention. Here’s the […]
Use your loyalty card as your business card
At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking to a service provider she wanted to work with. She apologized for not having business cards with her, then handed over her shop’s loyalty card instead. I looked over my shoulder and said out loud, […]
Start smaller: Any local business can be your incubator
Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator. Who could display This can work for all kinds of physical-display businesses: Artists Crafts Authors Resellers Photographers Shelf stable foods and beverages Small manufacturers Agri-products like […]
Using a building as a warehouse or storage in a small town? Put up a sign
Repurposing empty buildings as business storage or a warehouse is a common small business practice in small towns. Putting up a sign is a good idea for at least two reasons. Retail businesses may be storing extra merchandise. Manufacturers might have extra materials or finished product ready to ship. Service and repair companies have to […]
