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Downtown is your town’s core: How to make your case

By Becky McCray

Why does downtown matter? I’ve been asked why downtowns matter to small towns. Why should you invest your time and money into revitalizing your downtown? What makes it more important than any other area of town? What about that highway frontage? Or the edge of town where the discounters locate? In our Survey of Rural […]

February 22, 2021 Filed Under: Best of, community, economic development, rural, shop local Tagged With: building community, community development, downtown, economic development, Joe Borgstrom, main street, opinion, Place and Main, rural

Economic self defense for small towns 

By Becky McCray

Carlos Moreno presents a slide saying, "They will never fix it. There is no they."

Editorial by Becky McCray Not everyone who says they’ll help your town is telling you the truth.  If you want a resilient small town economy and prosperity for the people in your town, I have some self-defense ideas for you.  Focus more on your own people, less on attraction.  Stop paying people to bring business […]

June 7, 2020 Filed Under: Best of, economic development, entrepreneurship, mistakes, POV, rural, survivors Tagged With: attraction strategy, community development, diversity, economic development, editorial, local investing, locavesting, opinion, point of view, prosperity, remote work, rural sourcing, zoom towns

How to get more parking downtown without adding any spaces

By Becky McCray

There’s not enough parking downtown! Doesn’t every city have that problem? You’re about to learn a new way to get more parking for your Main Street without having to pave, stripe or get a permit. It doesn’t work in every town, but it very well might work in yours. Finding hidden parking There is only […]

March 7, 2020 Filed Under: Best of, customer service, economic development, entrepreneurship, marketing, rural, shop local Tagged With: Climate, creative placemaking, downtown, economic development, empty land, empty lots, entrepreneurship, parking, parks, placemaking, rural, small towns, walkability

Getting local businesses to cooperate with you: Shop Hopping Around Brownsville

By Becky McCray

  Getting local businesses to cooperate can be a challenge in any small town. Everyone is busy in their own business, and few have time to dedicate to working with other businesses. Whether it’s a formal project put on by a group like the Chamber of Commerce or an informal get-together, there are big benefits […]

December 16, 2019 Filed Under: Best of, economic development, entrepreneurship, marketing, rural, shop local, trends Tagged With: effective marketing, entrepreneurship, retail, service businesses, small business, small business success

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