Guest post by Jeremy Zeller Do your homework – WHO WILL BE ATTENDING the event? Cater to that audience. Families, College students, Car enthusiasts, Cosplay…yes, even them. If you do not want to keep your store open, set up a SIDEWALK STAND or TABLE and sell there. An assortment of products and swag to just […]
What to do with a building that’s falling down: The roofless Royal Theater in Archer City, Texas
A building that is falling down or where the roof has fallen in can still be useful. One example is the Royal Theater, in Archer City, Texas. The Royal Theater was featured in the movie “The Last Picture Show,” and production crews did the work to shore up the facade. The space behind has a […]
Downtown is your town’s core: How to make your case
Why does downtown matter? I’ve been asked why downtowns matter to small towns. Why should you invest your time and money into revitalizing your downtown? What makes it more important than any other area of town? What about that highway frontage? Or the edge of town where the discounters locate? In our Survey of Rural […]
Cheap placemaking idea: instant murals
2020 has taken a toll on downtown shopping and placemaking. There’s no time to waste on big master plans and no money for expensive consultants. Start taking action now to show life and new activity with small inexpensive steps. Murals add life and color to a downtown and are highly visible even to people driving […]
