While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.) If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in […]
Remember when we used to try to hide our accents?
By Chris Brogan I’m originally from Maine. Accents up there come through the nose. Most famously, people from Maine are supposed to say “Ayuh” when we mean “yes.” Midway through high school, I moved to Massachusetts, where you lose the nasal thing, but you also lose all “r’s” from conversation. “It’s hahd to sound […]
Shop Indie Local adds a new twist to tired Buy Local campaigns
Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Using events to promote service and industry businesses
Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
