My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren’t still true, like canceled classes and limited hours. Since he doesn’t know for sure, he moved on to looking into a different place. This is a […]
The Idea Friendly Method to surviving a business crisis
Small towns have endured boom and bust cycles, commodity crashes, mill and factory closures, environmental disasters and losing their economic reason for existing. Rural communities have reinvented themselves before, and rural businesses are re-inventing the way they do things. How Holyoke Hummus stays Idea Friendly through a crisis John is the owner of Holyoke Hummus […]
Why “Small Town” Might Become the Sexiest Brand In the World
Guest Post by Chris Brogan The COVID-19 quarantine has crushed so many small businesses and the economy at large. It’s truly been the worst financial crisis unfurling in this country since the 1930s. And while some measures are in place to help this not reach that level of despair, many people are finding themselves out […]
Masks are the new “no smoking” for small businesses
Photo by Dan Meyers on Unsplash Guest post by Chris Brogan The whole quarantine and COVID-19 situation has impacted small businesses even more than the big guys because it’s not like anyone has massive reserves of cash around so that you could deal with shutting down for months at a time. And now, as different […]
