With the rise of remote work, more people move to small towns even temporarily to work remotely. Small town businesses have the opportunity to tap remote workers as new customers. Why remote workers are hard to market to New residents who work remotely can be hard to find: they aren’t all working at the same […]
Find Your Valued Customers
Successful small businesses depend on customers who return. Such customers form your core audience. They buy regularly and as research notes, they buy more than the more casual customer or the one-time customer. Yes, their regular purchase may be less but, over time, they are your stars. Second, your returning customers are most likely be […]
Small-business Data Gathering: Use It for Growth
Read anything offering marketing tips and you will be encouraged to learn who your customers are. You want to understand the demographic make-up as well as their likes and dislikes and, of course, what they buy. Yet, so often that is the end of the effort. Getting the data can be done with registration information, […]
Connecting With Your Customer
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]
