Successful small businesses depend on customers who return. Such customers form your core audience. They buy regularly and as research notes, they buy more than the more casual customer or the one-time customer. Yes, their regular purchase may be less but, over time, they are your stars. Second, your returning customers are most likely be…
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have…
If you’re a business owner, which appeals more: spending $20 to capture a new customer or spending $1 to retain an existing customer? These numbers represent broad averages but reflect reality, according to research. This means developing a sustainable business requires focusing first on building customer loyalty. Every business needs to build its customer base,…
Glad you dropped in to the rural and small town business blog, established in 2006.
We want you to feel at home, so please take our guided tour.
Meet our authors on the About page.
Have something to say? You can give us a holler on the contact form.
Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.
We partner with campaigns and organizations that we think best benefit rural small businesses.
Copyright © 2006–2026 Becky McCray • Site by Webdancers