A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The…
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers….
If this happened to you as a customer, how would you feel? Our washer has a problem. Service person came out and ordered a part for it. Part should be here in two weeks and made the next appointment. The day before the appointment, I get an automated call. If my issue was a service…
If part of the services you provide includes helping people make a plan, be sure you don’t stop there. If you don’t address this pitfall, it’s going to hurt your sales and hold potential customers back. The problem Everyday people, like your customers, want to have a plan, but they have an important doubt….
Just over a month ago, I asked for your help (see A Question: Service Expectations – Jan 18th). I thought I should share the thoughts given and an update on my situation. In brief, my question asked if employees of a food establishment should be able to guide me through the payment process using my…
The day is nearly here for you to open the doors of your new business. What a great feeling! Have you thought about who might be your first customer? Might I suggest that the first person should be your worst critic, or might I even say nightmare? That comment probably dampened your enthusiasm. Why start…
Ever have this problem: a potential customer says they’d like to buy from you. They even request a quote. But after you send that quote, you never hear back from them? A person working at an insurance agency told me about this one. I suggested that people really did want to buy from her,…
Legions of people over 55 have boxes and boxes of old photos. They’d love to have them in albums or scanned into digital format, but they may not have the time, equipment or experience. Enter photo organization businesses. These are perfect for small towns and especially for younger people looking for a business that’s simple…
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