Getting local businesses to cooperate can be a challenge in any small town. Everyone is busy in their own business, and few have time to dedicate to working with other businesses. Whether it’s a formal project put on by a group like the Chamber of Commerce or an informal get-together, there are big benefits […]
Using events to promote service and industry businesses
Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
For easier social media marketing, fill in the blank
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
Need a downtown business idea? Try a Cookie Crawl
Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies […]
