The Celebrity CEO by Ramon Ray Summary: Community building in a way small town entrepreneurs can identify with. Good section on tools, and lots of timeless techniques. The title sounds a bit grandiose to small town ears, but the way Ramon Ray talks about building community will sound very familiar. You are the face of…
You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s…
A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The…
To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base….
You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it…
As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These…
The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources…
Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the…
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