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Start smaller: Any local business can be your incubator

By Becky McCray

Clothing displayed on one wall, with a salon in the back.

Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator. Who could display This can work for all kinds of physical-display businesses: Artists Crafts Authors Resellers Photographers Shelf stable foods and beverages Small manufacturers Agri-products like […]

June 26, 2025 Filed Under: rural Tagged With: economic development, entrepreneurship, experience economy, non-retail, retail, service businesses, shop small, small business

Should I ask competitors before I start a business in a small town?

By Becky McCray

Newspaper ad featuring three small businesses.

“I want to start up a new business in town which will compete with an existing one. I believe there are enough customers for both of us. Should I talk to the business owner about my intentions before I start?” That’s the real-world concern from a reader. In small towns, we think about things like […]

June 2, 2025 Filed Under: rural

Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar

By Becky McCray

An old book spine says, "You can't escape"

Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a […]

March 31, 2025 Filed Under: entrepreneurship, ideas, marketing, rural, survivors, trends Tagged With: building a business, experience, experience economy, retail, rural, shop indie local, shop local, shop small, small business success

Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club

By Becky McCray

A screenshot of the Common Ground Coffee and Market Instagram feed, showing four images, a group of people with valentine hearts, a group of staff members, one person facing the camera for an explainer video, and one video with text that says "open the shop with me"

When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small […]

March 23, 2025 Filed Under: community, customer service, entrepreneurship, marketing, rural, trends Tagged With: branding, building a business, effective marketing, entrepreneur, entrepreneurship, marketing, rural, small business, small business success

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