I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local […]
SEO for voice search is different for rural small business
For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
What businesses would work in a small town with empty land
A small town official wrote in to ask me what business would work on empty land. This town had acquired an old industrial site with 30 acres of empty land in the middle of town. They’d like to build a city within a city, maybe a mix of residential and commercial. To get there, […]
Two 2019 small business trends that are good for small towns
Brother released their small business trends for 2019, and two struck me as particularly good for small towns and rural businesses. Remote workforces will continue to rise Brother says: “2018 was a pivotal year for remote working and as we head into 2019 that is not going to slow down. Good talent is becoming […]
