I just had a recent experience that reinforced the importance of customer service. A recent trip to our basement found water on the floor by the water heater (How many of you can relate?). The plumber was called. They came out. Upon a brief inspection, they informed my wife that it wasn’t the water heater, […]
Networking Important for Home-based Business Owner
Many entrepreneurs see working at home as a great way to combine their work and personal life. Not only can they save money because they’re not paying rent for an office or manufacturing space, but the idea of flexible schedules and blending their work and personal life is appealing. Home-based businesses remain today an important […]
6 innovative small business models in small towns
You don’t have to settle for a normal business. Rural businesses are exploring new shapes, new locations and new ways of doing business. Here are six innovative ways people are building businesses in small towns today. 1. Pop-ups These are temporary business that may last from just one day to several months. You’ve seen short-term […]
Marketing Vital for Small Businesses
When asked about marketing, many small-business owners think of a one-word definition: selling. Selling is one part of marketing, and it is a crucial part because it brings in revenues to keep the doors open. But it is only one part. Paraphrasing from Jay Levinson’s classic book, “The Guerilla Marketer,” marketing is defined as “everything you do.” Simply put, […]
