Ever have this problem: a potential customer says they’d like to buy from you. They even request a quote. But after you send that quote, you never hear back from them? A person working at an insurance agency told me about this one. I suggested that people really did want to buy from her, […]
Business idea: photo scanning service
Legions of people over 55 have boxes and boxes of old photos. They’d love to have them in albums or scanned into digital format, but they may not have the time, equipment or experience. Enter photo organization businesses. These are perfect for small towns and especially for younger people looking for a business that’s simple […]
Small business email marketing makeover: from a cluttered mess to a personal letter
Picture a really great small town pharmacy.* The people behind this pharmacy have a strong sense of ethics, are deeply involved in the community, and go to great lengths to be that special kind of business that matters to people’s lives. Their email newsletter, on the other hand, looks like a grocery store ad, packed with […]
Holiday Marketing 6: Support your service providers
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who […]
