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Holiday marketing 12: Thank your customers

By Becky McCray

Shopping bag labeled "Shift your shopping"

We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. I know that Christmas is officially over, but you know some families are still celebrating because they couldn’t get together on the big holiday. And New Year’s Eve […]

December 28, 2015 Filed Under: entrepreneurship, marketing, ShiftYourShopping emails, shop local

Holiday marketing 11: Share your family traditions

By Becky McCray

Shopping bag labeled "Shift your shopping"

We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your […]

December 21, 2015 Filed Under: entrepreneurship, marketing, ShiftYourShopping emails, shop local

Holiday Marketing 10: Introduce your people

By Becky McCray

Shopping bag labeled "Shift your shopping"

We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself! […]

December 14, 2015 Filed Under: entrepreneurship, marketing, ShiftYourShopping emails, shop local

Holiday Marketing 9: Tell your customers’ stories

By Becky McCray

Shopping bag labeled "Shift your shopping"

We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be […]

December 7, 2015 Filed Under: entrepreneurship, marketing, rural, ShiftYourShopping emails, shop local

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