Small Biz Survival

The small town and rural business resource

A row of small town shops

Holiday marketing 12: Thank your customers

By

Shopping bag labeled "Shift your shopping"We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach.

I know that Christmas is officially over, but you know some families are still celebrating because they couldn’t get together on the big holiday. And New Year’s Eve is yet to come, so you still have some holidays to go.

Now is the time to share your thanks with your community. Tell them how much you appreciate them this year, and how you’re looking forward to being part of the community again next year.

Once again, end by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShiftYourShopping.” You can do this on Facebook or Instagram, or in print ads you’re planning to run.

Check your fellow local businesses online. Look for their thankfulness stories and cheer them on with likes, shares and comments.

What did you think of this email series? Did you make it through all 12 weeks? Do you have suggestions for how to improve it for next year?

Shift Your Shopping is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

Shift Your Shopping 2015 series:

  1. Picking your Holiday 2015 marketing theme
  2. Set your cover photos
  3. Spotlight a local business
  4. Spotlight on community
  5. Share the causes you care about
  6. Support your service providers
  7. Small Business Saturday
  8. Tell your founding story
  9. Tell your customers’ stories
  10. Introduce your people
  11. Share your family traditions
  12. Thank your customers

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

More of the best of Small Biz Survival