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Identify Yourself as a Small-business Owner

By Glenn Muske

driving the bus

When you head out in the morning, are you sitting in the seat or driving the bus?  Is your business your work or your career? Do you work in your business or on your business? These three questions point out two ways that business owners can look at what they are doing. So often the […]

March 1, 2017 Filed Under: Small Biz 100, success Tagged With: business ownership, career, small buisness

Marketing Vital for Small Businesses

By Glenn Muske

Marketing message

When asked about marketing, many small-business owners think of a one-word definition: selling. Selling is one part of marketing, and it is a crucial part because it brings in revenues to keep the doors open. But it is only one part. Paraphrasing from Jay Levinson’s classic book, “The Guerilla Marketer,” marketing is defined as “everything you do.” Simply put, […]

August 20, 2015 Filed Under: marketing, rural, Small Biz 100, success Tagged With: marketing, marketing tools, service businesses, small buisness, success

Are You Telling (and Selling) with Your Business Story?

By Glenn Muske

Once Upon a Time

Stories!! They amaze. They bring out our emotions. They stop and make us think. They help us connect. All of these, plus others you might add, are why stories are so important when you are marketing your business. Having your customers connected to your business is what branding and marketing is all about. Stories turn customers […]

June 25, 2015 Filed Under: rural, Small Biz 100, success Tagged With: effective marketing, entrepreneurship, marketing, small buisness, stories, storytelling

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