Market research focuses on understanding your customers. There are a variety of tools to help you do that. Yet one of the most overlooked tools that offers a great deal and costs very little, except for time, is conversation. Conversation is great in terms of getting to know your customers as individuals. What are their […]
Archives for August 2015
What to do when festivals and events block your store
This article is a reprint from my separate weekly newsletter, called A Positive View of Rural. It’s not the same as this you’re reading right now. Once a week, I send this other email to deliver practical steps to shape the future of your town and share the products and services I offer to help you. […]
Brag Basket is a great deal!
The Brag Basket is open! This one is for August 7-9, 2015. It’s a great deal! Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural […]
Small Business Success and Quality
Some of you may remember the Ford slogan of the 1980’s, Quality is Job #1. That slogan was true then for businesses. And it remains true today. Yet, quality sometimes remains hard to find. For example in the last year, two households in my family had to purchase dishwashers. Two different brands were purchased but, […]