Innovation for the sake of innovation might not be the answer to building your business. And yet today as we scan the business world, it would seem that the opposite is true – innovate or disappear. So what’s the truth? The truth about successful innovation is “it depends.” And it depends on your current customer […]
Understand Your Small-business Customers Through Conversation
Market research focuses on understanding your customers. There are a variety of tools to help you do that. Yet one of the most overlooked tools that offers a great deal and costs very little, except for time, is conversation. Conversation is great in terms of getting to know your customers as individuals. What are their […]
