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Effective, Efficient, and Perception

By Glenn Muske

Repair parts

  Success for a small business means watching your pennies. Margins are usually small, sales are often weak, and there is little or no cushion available to absorb a mistake. It is also true that small business owners must not get so caught up in watching pennies that they miss the holes that are leaking dollars. […]

January 17, 2018 Filed Under: rural, success Tagged With: cost controls, cost efficiency, customer base, customer response, customer service, effective, efficient, success

Customer Service and Marketing

By Glenn Muske

Customer Service

A Business Truth –There is no need to market if your small business does not offer great customer service? And by customer service, I am not just talking about a good return policy. Customer service starts in the pre-purchase decision making effort through purchase and then right on to use, today, tomorrow and for the […]

August 2, 2017 Filed Under: Small Biz 100, success Tagged With: customer service, good customer service, marketing, small business marketing, small business success

The Results and An Update on Service Expectations Question of Jan 18th

By Glenn Muske

Just over a month ago, I asked for your help (see A Question: Service Expectations – Jan 18th). I thought I should share the thoughts given and an update on my situation. In brief, my question asked if employees of a food establishment should be able to guide me through the payment process using my […]

February 22, 2017 Filed Under: rural, Small Biz 100, success Tagged With: customer service, expectations, good customer service, service businesses, small business

Consistency is the Key in Customer Service

By Glenn Muske

No doubt about it: We all like to have a “wow” customer experience. Yet research has found that, while the “knock your socks off” experience is one you remember, what gets customers back in the door is when they receive ongoing solid, good service from your company time and time again. Consumers like consistency. They […]

February 1, 2017 Filed Under: customer service, rural, Small Biz 100 Tagged With: customer service, good business practices, small business, small business success, success

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