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Effective, Efficient, and Perception

By Glenn Muske

Repair parts

  Success for a small business means watching your pennies. Margins are usually small, sales are often weak, and there is little or no cushion available to absorb a mistake. It is also true that small business owners must not get so caught up in watching pennies that they miss the holes that are leaking dollars. […]

January 17, 2018 Filed Under: rural, success Tagged With: cost controls, cost efficiency, customer base, customer response, customer service, effective, efficient, success

Good Marketing Answers the ‘Why’ Question

By Glenn Muske

Why should I read this article? My hope is that it will help your bottom line. A marketing message, just like a news story, must answer several questions, including who, what, when, where, how and why. While all the parts are needed, only one element connects with the consumer and gets a person to take […]

November 5, 2015 Filed Under: marketing, Small Biz 100 Tagged With: behavior change, best practices, customer response, effective marketing, marketing, marketing message, small business

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