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Seasonal businesses: post signs year-round

By Becky McCray

Two people are pointing to features on a brick building in a small town downtown

Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine […]

April 22, 2024 Filed Under: economic development, entrepreneurship, marketing, mistakes, rural Tagged With: effective marketing, entrepreneurship, retail, seasonal business, service businesses, signage, small business marketing

These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next

By Becky McCray

A two-story brick downtown building has been recently rehabbed with new windows and updated paint. A small "for sale" sign is in the window.

  Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money. […]

April 18, 2024 Filed Under: rural Tagged With: community development, downtown, empty buildings, revitalization, rural

Beyond the Big Banks: How rural small businesses can Move Their Money locally

By Becky McCray

The “Move Your Money” campaign wants you to shift your financial resources to local banks and investment opportunities. That makes a lot of sense for small town businesses who care about having a thriving local economy. The 2024 Move Your Money Campaign The American Independent Business Alliance (AMIBA) has been at the forefront of the […]

April 8, 2024 Filed Under: rural

2024 Survey of Rural Challenges Is Open!

By Deb Brown

Survey of Rural Challenges

These 10 questions will provide information to many organizations and people on what is challenging for rural communities. Are you rural? This survey is for you. SmallBizSurvival.com and SaveYour.Town are conducting the 10th-anniversary edition of the Survey of Rural Challenges! Take the Survey of Rural Challenges. Spread the word Could you help us spread the word on […]

March 14, 2024 Filed Under: announcement, rural, Survey of Rural Challenges Tagged With: guest post, news, Survey of Rural Challenges

Improving the rural workforce: small town stories and takeaways

By Becky McCray

A group of young women in matching t-shirts visit the floor of a manufacturing plant

Takeaways for improving rural workforce: Bring together students, employers and multiple levels of education Build and document employee skills with micro-credentials Use apprenticeships to build skills, increase awareness of local job options Stitch together multiple programs to build your own workforce To add a new program in the public schools, hire dedicated program staff (at […]

January 19, 2024 Filed Under: economic development, rural, workforce, youth Tagged With: apprenticeships, economic development, education, employment, workforce

99% of the best things you can do for your town don’t require anyone’s permission

By Becky McCray

Building community in your small town sounds like a daunting task. It’s easy to get bogged down, thinking there’s too much to do, that you’d need too many permissions or it would take too much money. The reality of building community is it’s a change of mindset to Take Small Steps. 99% of the best […]

January 2, 2024 Filed Under: Best of, community, rural Tagged With: community development, idea friendly, rural

Book review: Supercommunicators by Charles Duhigg

By Becky McCray

Cover of the book "Supercommunicators" by Charles Duhigg. "How to Unlock the Secret Langauge of Connection"

Get better at connecting with people. Charles Duhigg’s new book Supercommunicators: How to Unlock the Secret Language of Connection offers practical ways to hold deeper, more meaningful, less conflict-driven conversations. Given the divisiveness in small towns and rural communities today, these are essential community-building skills. It’s also relevant for rural small business owners who face a […]

December 13, 2023 Filed Under: community, entrepreneurship, rural Tagged With: belonging, book review, communication, community building, diversity

How might we put ‘unity’ back in community?

By Paula Jensen

Paula Jensen

Communities are the foundation of our society, and their strength and success lie in the unity of its members. Yet, often at the heart of so many communities is disunity. As a community coach, I collaborate with rural leaders to build local capacity and engage community members in working on local priorities so their community […]

December 11, 2023 Filed Under: community, rural Tagged With: community building, conflict management

Shop Local tools: Easy Editorial, Letter to the Editor template to copy

By Becky McCray

It's the Most Wonderful Time to Shop Indie Local

Promote local shopping with a letter to the editor or editorial Step by step instructions Ready to promote local shopping to more of your community? Try an editorial or a letter to the editor. You can submit this to your local newspaper, share it in any organization newsletters, and post it on social media! Step […]

November 27, 2023 Filed Under: entrepreneurship, marketing, rural, shop local Tagged With: holiday shopping, shop indie local, shop local

Shop Indie Local Week and Holiday Season, it’s way more than Shop Small Saturday

By Small Biz Survival

A cat wearing a plaid bandana shown over a background of Shop Indie Local graphics

Guest post by Jen Risley, AMIBA Thank you for your commitment to building the local economy movement! Wishing you an inspiring Shop Indie Local Week with the entire community. My cat Shamu (above) can’t wait for Plaid Friday! One practical step: #ShopIndieLocal It doesn’t have to be overwhelming. Any local business or group can start by sharing social […]

November 20, 2023 Filed Under: entrepreneurship, marketing, rural, shop local Tagged With: shop indie local

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