Our van broke. More accurately, while taking our daughter to college, our van, loaded with her stuff, began overheating 90 minutes into the two hour drive. After stops for cooling, much fretting, some praying, and smoke coming out of the tailpipe, we got to the college, got her stuff unloaded, and parked it. After catching…
If you use a Facebook Page as your main business presence, you don’t own it at all. Photo by Paul Swansen If you rely on your Google Places listing to tell people everything they need to know, you don’t own that either. You can only add the information they say you can add. They choose…
Can you turn people’s tendency to share online content into an economic development strategy? Site visitors are encouraged to select an e-card or video and share it with their professional networks and colleagues to attract new and diversified businesses to locate or expand in Lee County. This press release popped up at the Place Marketing…
How can you tell if your social media efforts are making any difference? Here’s one simple trick that can make it clear. Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land. Put analytics…
You know more and more people are using their phone to access the web, and you know that you need to make a mobile friendly site, especially for tourism. But wait, new advice is coming out: can you skip doing a mobile site? “Not that smart” phoneslike mine will be aroundfor several years more At…
[When small town gal Erin Verbeck of Joy of Marketing reached out to start a conversation with us about small town marketing, I knew we had to find a way to cooperate somehow. We’ve started with this guest post from her partner, Sarah Petty. I’m sure it’s the start of a beautiful friendship. -Becky] By…
I don’t often weigh in on big corporate issues, but there are some good lessons from two contrasting recent promotions. Fast Company is a well known forward-thinking business magazine. Conventional wisdom says they should have succeeded in a social campaign. P&G is the corporate behemoth behind the brand Old Spice. They should have had trouble…
Does your town have a slogan? Does it convey anything unique, or could it apply to any number of other towns? Generic lines like “Best Little Town” or “Heart of…” don’t really tell your visitors anything. Our friend Mike Knutson of Reimagine Rural brought up this idea, after reading this list of South Dakota town slogans….
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