When you blog for your small business, coming up with new ideas for posts can be a real problem. One solution is to start a 100 post series. One hundred posts on the same topic sounds scary, but it’s really a great focusing tool. Pick one topic, broad enough to have plenty to cover, and…
Great marketing ideas for your business bombard you all the time. Your ability to capture the best of those ideas and execute them is one measure of your success. Photo by koalazymonkey on Flickr Those new promotion ideas come at you from all over. And you’re reading online right now, coming up with even more. But…
My friend Des Walsh is offering a series of free, monthly webinars on social media for small business. Des and I met at BlogWorld 2008(He’s drawing me a map to his small town.) The first issue will be TODAY, Monday, Jan. 24, 7pm USA Central Time. Here is how Des describes it. Going through to…
These were the smartest trade show handouts at the Dallas Safari Club show this year. Vancouver Island Guide Outfitters printed targets on one side, and their flyer on the other. Magic formula: a useful item, inexpensive, with room to feature your business. What creative and useful trade show handouts have you seen? New to SmallBizSurvival.com?…
Image by iconshock Blogger is one of the easiest ways to start a blog for a small business. Easiest, but not the best respected. To the blogging elite, the blogspot.com address has become a kind of badge of shame. However, Blogger continues to introduce new ways to make your blog look good and work for a small…
I love it when a small business tells their story in a compelling way. Here is one terrific example. (If you can’t see the video below, click to open the original post.) I recently ordered from NutsOnline.com [UPDATE: Now they’re Nuts.com] because I loved the way they presented their family history all over their website. Their…
The narrower your niche, the wider your opportunity. Sounds contradictory, doesn’t it? It seems like if you chose a narrower niche, you’ll have fewer potential customers. Actually, it works just the opposite in the real world. Let me give you an example. When Sheila Scarborough sat down to draw our target market for Tourism Currents,…
“But where does it all end?” That was the plaintive question of a student in one of my workshops on social media tools for marketing tourism. Bad news: It doesn’t. Photo by cole24_ on Flickr There is no finish line in tourism. There’s no place where you get to stop and say, “Boy, I’m glad…
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