I love it when a small business tells their story in a compelling way. Here is one terrific example.
(If you can’t see the video below, click to open the original post.)
I recently ordered from NutsOnline.com [UPDATE: Now they’re Nuts.com] because I loved the way they presented their family history all over their website. Their fun personality shines through in every product description, in the testimonials on every single page, and in the emails they send.
Takeaway for any small town business:
Tell your unique story. It’s something no big business can compete with.
By the way, the chocolate almonds are delicious. Really, really delicious.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.