How’s your website doing? Did you answer that thorny question that Becky and I talked about at the end of last year? (No, seriously, that question is really important – it is the first question you should always answer before building or changing your website. Go on, re-read it if you have to, we’ll wait patiently here.) Today…
What can you do when you need business and income right away? Here is one thing that almost always works: Call your existing customers. Phone by Ant & Carrie Pick up the phone, and call your existing customers. Just say hello, check in that everything you’ve done for them is still working, or whatever the…
[Because she does such great videos for her own business, I invited Heather Thomas to submit a guest post about different uses for video in promoting your small business. I think you’ll get some great ideas from what she came up with. –Becky] By Heather Thomas C.C. Chapman shooting video from kayak. It’s no secret…
If you wished you had someone else to help you manage your social media and social networking, you’ll like this one. Nutshell Mail collects all your social media updates and mentions into email digests. You don’t have to monitor Twitter all day. You don’t have to keep Facebook running. You might even save time and…
My friend Mandy Vavrinak shared some great PR tips for getting news media coverage at the recent Social Media Tulsa Conference. Mandy Vavrinak shares her PR tipsat Social Media Tulsa Of course, getting news media coverage is different in small towns than when competing for big city coverage. In my small town, I’m three hours…
Nebraska Tourism uses the back of their envelopes to list key attractions. I got this catalog-size envelope from Nebraska Tourism. As you can see, the back is covered with driving tours, ideas for visits and popular attractions. Excellent use of an otherwise wasted space. Let’s extend this idea for any destination. Add a web address…
Free is a pretty compelling price. How can you compete with that? Is it possible to add enough value to be worth more than a competitor that is free? Cheap or FreePhoto by Chris Brogan The recent controversy within the social media community over Chris Brogan’s Blog Topics newsletter provides a pretty good example. I’ve…
Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The…
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