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One way to get business immediately

By Becky McCray

What can you do when you need business and income right away? Here is one thing that almost always works:

Call your existing customers.

Phone
Phone by Ant & Carrie

Pick up the phone, and call your existing customers. Just say hello, check in that everything you’ve done for them is still working, or whatever the equivalent is for your business. Thank them for being a customer.

Feeling brave? Tell them you have some extra time right now, and tell them exactly what kind of work you’d love to pick up. But that’s optional.

What’s the worst that could happen? 

  • If you find an unhappy customer, you get the chance to make it right. Result: they become your biggest fan. 
  • If you find a happy customer, you feel great and they feel great. Result: they will watch for work to send to you. 

Of course, the best that can happen is that you turn up someone who needs some work right away, right?

Does it work? 
Well, I’ve seen it work. A local small business person asked me what he could do to get business right away. I encouraged him to make some calls to current customers. He reported back that he picked up two new jobs immediately.

What have you tried to find business immediately?

P.S. Don’t forget the webinar Tuesday, “No You May NOT Pick My Brain!“ with Sheila Scarborough and me.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

April 25, 2011 Filed Under: entrepreneurship, marketing, Small Biz 100 Tagged With: service businesses

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Comments

  1. Jamie Fairbairn says

    April 27, 2011 at 9:51 am

    This is a very simple and effective tip. I work with a lot of small business owners in the UK and a lot of the focus seems to be on chasing new customers all the time.

    Like you say picking up the phone to existing customers is an easier way to get business immediately and helps build relationships.

  2. Becky McCray says

    April 27, 2011 at 4:19 pm

    Thanks, Jamie. The relationship building is a bonus side effect, in this case.

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