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One way to get business immediately

By Becky McCray

What can you do when you need business and income right away? Here is one thing that almost always works:

Call your existing customers.

Phone
Phone by Ant & Carrie

Pick up the phone, and call your existing customers. Just say hello, check in that everything you’ve done for them is still working, or whatever the equivalent is for your business. Thank them for being a customer.

Feeling brave? Tell them you have some extra time right now, and tell them exactly what kind of work you’d love to pick up. But that’s optional.

What’s the worst that could happen? 

  • If you find an unhappy customer, you get the chance to make it right. Result: they become your biggest fan. 
  • If you find a happy customer, you feel great and they feel great. Result: they will watch for work to send to you. 

Of course, the best that can happen is that you turn up someone who needs some work right away, right?

Does it work? 
Well, I’ve seen it work. A local small business person asked me what he could do to get business right away. I encouraged him to make some calls to current customers. He reported back that he picked up two new jobs immediately.

What have you tried to find business immediately?

P.S. Don’t forget the webinar Tuesday, “No You May NOT Pick My Brain!“ with Sheila Scarborough and me.

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  • About the Author
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Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
  • Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar
  • Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club
  • How to let customers know when changing your business hours

April 25, 2011 Filed Under: entrepreneurship, marketing, Small Biz 100 Tagged With: service businesses

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Comments

  1. Jamie Fairbairn says

    April 27, 2011 at 9:51 am

    This is a very simple and effective tip. I work with a lot of small business owners in the UK and a lot of the focus seems to be on chasing new customers all the time.

    Like you say picking up the phone to existing customers is an easier way to get business immediately and helps build relationships.

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  2. Becky McCray says

    April 27, 2011 at 4:19 pm

    Thanks, Jamie. The relationship building is a bonus side effect, in this case.

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