“But where does it all end?” That was the plaintive question of a student in one of my workshops on social media tools for marketing tourism. Bad news: It doesn’t. Photo by cole24_ on Flickr There is no finish line in tourism. There’s no place where you get to stop and say, “Boy, I’m glad…
If you’re online for any length of time, you’re bound to get flamed. And in any group of people who are thinking about getting their small business or tourism destination online, there are always several who are seriously worried about being attacked online. I think this is a natural extension of our small town concerns….
There are tons of business listing sites out there, and more pop up every day. Some are geographic, some are by industry, some are like yellow pages, some are just shady. Lots of them try to capture the business owners’ attention and dollars. Which ones should small businesses spend time on? Too many choices Here’s…
[Andy Hayes is someone I’m thrilled to have made friends with. He is scary smart, very business savvy, and also just a fun guy. He’s done lots of work and research about making websites work better, so I welcomed his guest post on small business websites. -Becky] Last week Becky ranted about the classic small…
“People are four times more likely to buy something they can touch.” That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week. Photo by revger, on Flickr I went searching for the source of that “four times more likely to buy” statistic….
Lots of small businesses don’t have a website. And lots of small towns are the same: website-less, even in this age of online and connected consumers. Sounds like a great big business opportunity, but don’t be too hasty. Let me explain why I think it’s a quagmire instead. Website choices Each time I say small…
Nicole Godek tells about her new company, Love Small Town America. I met her at the Kansas MarketPlace by the Center for Rural Affairs. (If you don’t see the video, view it on YouTube.) New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
People have to hear your message seven times before they remember it. Or, that’s what I’ve heard. (You may have heard a different number, but the exact number isn’t important. What is important is to realize you have to repeat yourself. And if you’re in business, you’ll have to repeat yourself a lot.) Small Business…
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