“People are four times more likely to buy something they can touch.”
That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week.
|Photo by revger, on Flickr|
I went searching for the source of that “four times more likely to buy” statistic. What I found was a great article by Bruce Baker in The Crafts Report, How to get Customers 4x more likely to buy.
“Once a customer holds something in their hands, they are four times more likely to buy it,” Baker said.
“Signs that appeal to the senses and involve the customers in noticing or experiencing an item are key—to make customers literally see, touch, smell, hear or taste (when appropriate) an object.”
He gives two brilliant examples:
Moreno Wool Blankets
The softest blankets you will ever feel!
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020