“People are four times more likely to buy something they can touch.”
That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week.
|Photo by revger, on Flickr|
I went searching for the source of that “four times more likely to buy” statistic. What I found was a great article by Bruce Baker in The Crafts Report, How to get Customers 4x more likely to buy.
“Once a customer holds something in their hands, they are four times more likely to buy it,” Baker said.
“Signs that appeal to the senses and involve the customers in noticing or experiencing an item are key—to make customers literally see, touch, smell, hear or taste (when appropriate) an object.”
He gives two brilliant examples:
Moreno Wool Blankets
The softest blankets you will ever feel!
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.