Can you turn people’s tendency to share online content into an economic development strategy?
Site visitors are encouraged to select an e-card or video and share it with their professional networks and colleagues to attract new and diversified businesses to locate or expand in Lee County.
This press release popped up at the Place Marketing Group blog, among other places online.
It cites some “recent studies” that I was unable to find.
89 percent of U.S. adult Internet users send content to others; 63 percent do so at least once per week, and an amazing 25 percent share content almost daily.
But, will site visitors find the videos interesting enough to share? How well do e-cards fit into people’s sharing habits? My initial reaction was, “not well.”
That is only one part of a larger initiative that covers many methods. Stop by the Bring Them to Lee site to see more of what they are up to.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
