Here’s a low cost and low tech promotional idea: rubber stamps and adhesive stickers. They’ve been around for ever, the ultimate in low tech. But you can use them to promote your high-tech outreach. Stamp your paper sacks, paper invoices, paper envelopes, or paper receipts. Sticker your packages, wrappers or brochures. Here are some ideas…
Making Social Media Pay Off: Driving Awareness and Growing Your Small Business Through Tweets and Friends By Suzanne Cordeiro Jumping into the local organic pizza market feet first, PROMISE PIZZA learned early on the impact – and potential payback — of social media. I started using Social Media in October 2009 and was clueless about…
As I work on building the business of Small Biz Survival and Tourism Currents, I’m learning and sharing what I learn at the Third Tribe Marketing site.Besides the interviews and other resources, there is a forum full of some of the smartest people in marketing today: Chris Brogan, Brian Clark, Sonia Simone, and many more….
When it’s just you in the business, or you’re the boss, no one makes you keep hammering away at what needs to be done except you. Marketing may be the most important activity in your business, but it’s also hard to be consistent, with everything else you have to do. Here is one system you…
Every small business has to market itself, but not many small businesses have a marketing plan of any kind. Even fewer have one they actually use. That’s why I developed the Simplified Marketing Plan, back in 2006. It’s high time to update it. The plan is simple, so you’ll actually do it. There are just…
Are business cards dead? Every so often, the “business cards are dead” meme goes around. High tech business people are more likely to exchange Twitter addresses than business cards. (@beckymccray, by the way.) Some people use cards that just say “Google me” or only have their name. The implication is that you can find them…
Our friend Denise McGill, author of the “Writing Tips for Small Business Owners” booklet, asked about using social bookmarking sites like StumbleUpon and Delicious to promote her works online. Here’s a very quick introduction. StumbleUpon aims to help people discover neat things online that they otherwise might not. Delicious allows you to bookmark favorite items…
by Deb Brown What is a bio Start with short overview Use professional picture Short detailing of what you do Fuller accounting of what you do Contact Info Let’s first determine what a bio is. It’s certainly not a resume. A resume follows a structured format of Education and Professional Experience and is usually in…
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