Here’s a low cost and low tech promotional idea: rubber stamps and adhesive stickers.
They’ve been around for ever, the ultimate in low tech. But you can use them to promote your high-tech outreach.
Stamp your paper sacks, paper invoices, paper envelopes, or paper receipts. Sticker your packages, wrappers or brochures.
Here are some ideas for high tech messages:
- Like us on Facebook (URL)
- Get specials on Twitter (URL)
- Check in here for deals (FourSquare and Gowalla logos)
- Join our insiders email list (URL)
- Get specials via text message (short code)
(URL=web site address. If needed, shorten it at su.pr, bit.ly, or is.gd so it will fit comfortably on a sticker or stamp.)
Advantages of the rubber stamp:
- Nice contrast low tech/high tech
- Pay once, use forever
- Can stamp cloth, like tshirts
Advantages of the stickers:
- Can hand them out, let customers share them
- Will work on slicker materials, like plastic or mylar bags, or hard surfaces like laptop cases
Use caution when handing out stickers. There is potential for people to misuse them, or stick them where they don’t belong. So avoid handing them out to everyone at an event, especially kids. Unless you want to be branded as a vandal and graffiti vendor.
Facebook Stickers
Here’s where the idea for this post came from. I was talking with Scott Townsend of United Linen (Bartlesville, Oklahoma), and he mentioned they received a “Like us on Facebook” sticker. Scott is a video powerhouse, and so of course he video’ed it:
What can you add? What cool low tech/high tech ideas have you seen?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
I love the idea of the low tech way of promoting some high tech stuff in a small town. Thanks for the post, Becky (and great video , ULTV! you’re doing it right.)
Great idea. Did I see that you can text a number to like the business? That would be great since you most likely wont have a computer handy when walking by stores.
great ideas! I wonder how those Facebook sticks can be acquired. i’d be tempted to put one on my scooter!
Blue Sky Factory has a page to make your own Facebook sign: http://www.blueskyfactory.com/fbsign/
It includes the number you can text to “like” the business.
Now, this only generates an image you can save. So pick up some sticker or window decal material at your favorite local office supply, and print your own.
Our organization’s logo is a = red, white, and black shield that says Cuba Route 66 Mural City on it. We have stickers of it that we use on mailings. They make the envelopes”pop” and stand out from the ordinary.