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Small Biz Survival

The small town and rural business resource
  • marketing

    Did you really find me on the Internet

    BySmall Biz Survival September 30, 2009January 2, 2018

    Our friend Shashi Bellamkonda is back with another guest post of a small business story. “Did you really find me on the Internet?” Small Business owner to me By Shashi Bellamkonda A few weekends ago on a Saturday morning, I went out to my car to begin my weekend errands and saw that I had…

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  • marketing

    Simple booth display idea

    ByBecky McCray September 22, 2009August 27, 2014

    I’m off this week to the Oklahoma Municipal League, where we’re exhibiting our grant writing and project skills for small towns. I thought I’d take this chance to offer a booth idea I saw at the first OpenBeta event. Foamish promoted themselves and their cool startup image by making the simplest display ever. They printed…

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  • marketing | rural

    Simplified Marketing Plans video summary

    ByBecky McCray September 12, 2009August 27, 2014

    At the September Bartlesville (Oklahoma) Marketing and Communications Association meeting, President David Austin stopped me for a quick interview. I shared my Simplified Marketing Plan, and gave away some small town secrets. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

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  • entrepreneurship | marketing

    Is ecommerce right for your small town store

    ByBecky McCray September 8, 2009August 27, 2014

    [Paul Gerst of TeaDog, offered up this introduction to ecommerce for small town retailers. He has some terrific questions for you to think through. -Becky] If you are a small town retailer, you may be thinking about adding ecommerce to your business. Before making a decision, take a few moments to consider a some questions….

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  • marketing

    Serve the under served market

    ByBecky McCray September 2, 2009August 27, 2014

    [Earl, one of our readers, left this as a comment on an older post. I think it’s a good discussion starter, so I brought it here as a post. Becky] SERVE THE UNDERSERVED” and watch the sales roll in!By Earl L. Sigmund CPA I guess that I never looked at target marketing this way before….

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  • Best of | marketing | Small Biz 100

    What Don Zahorsky can teach you about branding

    ByBecky McCray August 31, 2009December 10, 2014

    Don Zahorsky is an old cattle breeder in my neighborhood. He’s been in the business of registered Angus cattle for decades, even back when my dad was a kid. Ride around in the pasture with Don, and he can tell you the parentage of every animal. “What’s that tag number? 0282? That’s another Dominator son….

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  • customer service | entrepreneurship | marketing

    Set your business apart

    ByBecky McCray August 29, 2009August 27, 2014

    [Cody Heitschmidt posted this on Twitter, and I had to ask him to let me use it as a guest post. Thanks, Cody!] Something just as simple as a Mariachi Band to roam around a restaurant will make your customers talk and remember. It’s not reinventing the wheel. It’s not rocket science, but in small…

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  • marketing | tourism

    Play to your tourism strength

    ByBecky McCray August 25, 2009August 27, 2014

    In small town tourism, play to your strength; use what you’ve got.Avard, Oklahoma, is celebrating their centennial at their annual Folk Festival. They are a tiny town, practically a ghost town. They play up their cowboy heritage at this event with a dutch oven cook off, a quilt show, western musicians and much more. Did…

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