“Memorable experiences are the ultimate scarce commodity.” That’s what I scribbled while driving, listening to Chris Anderson’s Free. The marginal cost of digital distribution is falling toward to cheap to measure, so it makes sense to offer many digital products for free. For example, the Audible copy of Free I was listening came with no…
Our friend Shashi Bellamkonda is back with another guest post of a small business story. “Did you really find me on the Internet?” Small Business owner to me By Shashi Bellamkonda A few weekends ago on a Saturday morning, I went out to my car to begin my weekend errands and saw that I had…
I’m off this week to the Oklahoma Municipal League, where we’re exhibiting our grant writing and project skills for small towns. I thought I’d take this chance to offer a booth idea I saw at the first OpenBeta event. Foamish promoted themselves and their cool startup image by making the simplest display ever. They printed…
At the September Bartlesville (Oklahoma) Marketing and Communications Association meeting, President David Austin stopped me for a quick interview. I shared my Simplified Marketing Plan, and gave away some small town secrets. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
[Paul Gerst of TeaDog, offered up this introduction to ecommerce for small town retailers. He has some terrific questions for you to think through. -Becky] If you are a small town retailer, you may be thinking about adding ecommerce to your business. Before making a decision, take a few moments to consider a some questions….
[Earl, one of our readers, left this as a comment on an older post. I think it’s a good discussion starter, so I brought it here as a post. Becky] SERVE THE UNDERSERVED” and watch the sales roll in!By Earl L. Sigmund CPA I guess that I never looked at target marketing this way before….
Don Zahorsky is an old cattle breeder in my neighborhood. He’s been in the business of registered Angus cattle for decades, even back when my dad was a kid. Ride around in the pasture with Don, and he can tell you the parentage of every animal. “What’s that tag number? 0282? That’s another Dominator son….
[Cody Heitschmidt posted this on Twitter, and I had to ask him to let me use it as a guest post. Thanks, Cody!] Something just as simple as a Mariachi Band to roam around a restaurant will make your customers talk and remember. It’s not reinventing the wheel. It’s not rocket science, but in small…
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