Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going. How our business was founded Just yesterday, a customer asked… Meet one of our employees Meet one of our…
Letting your fans serve as your evangelists always carries more weight than bragging on yourself. So how do you find those people? At SOBCon09, Geoff Livingston was asked this question. “How do you identify the people who are going to be your fans and evangelists?” His answer: They self-identify. They’ll tell you. I want to…
You might be selling tickets to a community event or to you own business event. Either way, selling event tickets in a small town can feel like a real fight. Here’s a trick I picked up from Cody Heitschmidt, of Hutchinson Kansas: Limit the number of tickets and publicize that limit. This simple act turns…
Guest Post By Neal Rohrbach I’m sure you’ve been to a trade show in the big city with big time vendors and corporate representatives handing out cool “freebies” with their logo on them. The “big dogs” certainly aren’t the only ones who can have a cool item or gadget to pass out to potential customers….
Hometown boy Phil Gerbyshak shares his thoughts on personal branding in small towns. Shot at SOBCon ’09. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Every business has to write. Everything from websites to local ads. Guest author Denise McGill contributed an outstanding series of articles about writing at Small Biz Survival. It was such a great series, so practical, that I asked her to create an ebook of the series, so we could share it further. Denise put it…
As you work to promote your small town, you’re looking for your special qualities. Marci Penner, executive director of the Kansas Sampler Foundation, walks us through the eight rural culture elements. Using this framework, any town of any size can answer the question, “what is there to see or do here?” Read more about the…
[You can download the ebook of this series in our Subscribers’ Vault. ] By Denise McGill This is the last article in a series of four to help small and rural businesses write sales-generating web content, product descriptions, sales letters and more. In last week’s article, Write with a Clear Message, I discussed writing your…
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