[You can download the ebook of this series in our Subscribers’ Vault.] By Denise McGillThis is the 3rd article in a series of four to help small and rural businesses write sales-generating web content, product descriptions, sales letters and more. In last week’s article, Write to “Benefit” Your Customer, we touched on creating catalog and…
[You can download the ebook of this series in our Subscribers’ Vault.] By Denise McGill If you can answer this one question in your sales materials, “How will this product make my customer’s life better?” you have a formula for a successful promotion. Whether your product is hardware supplies, medical supplies, quilts or rustic furniture,…
Ready to spread the word about your town or tourism attraction? Maybe you want to run a “fam” or familiarization tour. That’s what Hutchinson, Kansas, is doing today. The usual fam tour targets travel agents, tourism consultants, tour operators, or others who can send direct customers to your town. But Hutch is targeting bloggers.We may…
[I’m pleased to introduce a new series of articles by Denise McGill, of Naples, ID (pop. 600). Denise is here to help us all write better in our businesses. You can download the ebook of this series in our Subscribers’ Vault. – Becky] By Denise McGill Whether your small business is located in the Smoky…
Our friend Shawn Kirsch, is back with another guest post. He’s been thinking about small town websites. We are living in a time where it is easier to share information than ever before. We’ve advanced from the telegram, to the USPS, and to email. Today’s internet offers a multitude of ways to share information. Digg…
I am a talker. Not in the “person who talks all the time” sense of that word. In fact, I spend a lot of time not talking. In a crowd, unless I’m in front presenting, I’m at the back listening. I am, however, a talker in the sense that Andy Sernovitz describes talkers. For Sernovitz,…
We started the discussion of How NOT to use Twitter for tourism businesses. Now let’s discuss how TO use Twitter for tourism businesses. I’d love to hear your advice and experience, to these questions raised by a new visitor in the comments: So pleased I found this helpful blog post. I’m a tourism consultant and…
If you took a basic marketing class, you may remember the Four P’s of Marketing. But have you thought about applying them in your business today? Let’s do an introduction to the Four P’s, and see if you come up with any new ideas for your business. You can think of marketing as everything except…
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