It takes a truly collaborative spirit to bring together 237 authors from 15 countries for a not-for-profit book. That’s the Age of Conversation 2: Why Don’t They Get It? Contributor Jon Swanson and I each wrote a chapter. Jon gave a preview of his part in Talking Together. A little bit of mine is at…
Tourism businesses have an array of new tools. Today, I’m talking about those tools at the annual tourism conference of the Red Carpet Country tourism association. When another speaker canceled at the last minute, Jeanne “OkieJ” Cole asked me to fill in. I put together these ideas to share. Here are the links from the…
Business cards hold an enduring fascination for me. Sifting through the thousands I’ve collected, I have a few ideas to make your business cards more effective. I’m not talking about the cool kid, all graphic-design-y, work of art, hunk of metal, whatever cards. I’m talking about business cards that work for business. If you go…
Are you afraid of buzz? What does that cost you? A local small business owner asked me to not share photos of her renovated historic building until after she has a grand opening. I was surprised. I mentioned that her renovation had been featured in a newspaper article, with photos! She said again, “don’t show…
Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.Every business take heed. But small(er) business would benefit the most from heeding his advice. Why? What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content. You as a small business…
By Paul Swansen What really are advertising and marketing, how are they different, and why are they important to your small business? According to Wikipedia, “Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.” And Wikipedia says…
Our friend Chuck Huckaby is building an online business directory.“Any owner of a ‘brick and mortar’ business is welcome to get another one way link to their store,” Chuck said. “I think that in many small towns, just a few extra links would help lift many businesses’ rankings. So this is one gratis link that…
Aaron Strout (@astrout on Twitter) found an interesting article (Still an early market for social media) and a white paper on social media use by companies. Let me share some of the lead conclusions about social media in companies: Social media technologies have the potential to transform the way companies build and manage relationships with…
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