• Survey of Rural Challenges results
  • Small Town Speaker Becky McCray
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

More Ways to Monetize You, Your Content

By Zane Safrit

Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.

Every business take heed. But small(er) business would benefit the most from heeding his advice.

Why?

What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content.

You as a small business are unique. You’re an original. That’s where you stand out. That’s how you survive. It’s why your customers care. It’s why your employees care.

You have direct relationships with your customers. You talk directly to them. And the same happens with your employees. You talk directly with each other.

That interaction is what creates your unique company. There’s no watered-down color-scheme for your brand or website. There’s no layers of management silencing the noise that makes your company unique.

You. Unique. You-nique.

Celebrate it with everyone. Exploit it. You’re doing everyone a favor. Everyone wants unique, not same, not boring, not safe, not anonymous. Share it. Express it.

Monetize it. Monetize? Make money on it. It’s not being unfair. People want unique. And they want it enough to pay for it. So…help them get what they want and you’ll get what you want.

Pep talks over. Now comes the work.

And Jeremiah lists all the means you can take your existing content, the YOU, in unique, and monetize it.

Read it.

Hurry up. Your audience, customers and employees, await…anxiously.

**************

About the Author: Zane Safrit’s passion is small business and the operationsí excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He previously served as CEO of a small telecom service provider in rural Iowa. Zane’s blog can be found at Zane Safrit. His radio show can be found at www.blogtalkradio.com/zane-safrit.

  • About the Author
  • Latest by this Author
Zane Safrit
  • Small Biz Survival Tip: Smart people who know each other and learned together
  • Same ol', Same ol'. Every month
  • Small Business is Driving, Now

October 9, 2008 Filed Under: entrepreneurship, marketing

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Partners

We partner with campaigns and organizations that we think best benefit rural small businesses. Logo with "Shop Indie Local"Move Your Money, bank local, invest localMulticolor logo with text that says "Global Entrepreneurship Week"Save Your Town logotype

Best of Small Biz Survival

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

How to get customers in the door of small town and rural retail stores

Rural Tourism Trend: electric vehicle chargers can drive visitors

Wide view of a prairie landscape with a walk-through gate in a fence

Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign

Holyoke Hummus Company cart

How one food business keeps adapting, from table to cart to truck, to restaurant and back again

Make extra money from extra workspace: co-working and 3rd workplaces in small towns

Newspaper story headline says, "Made in Dorrigo Markets a bustling success"

Boost your maker economy with a “Made in” day

More of the best of Small Biz Survival

Copyright © 2023 Becky McCray
Front Page · Log in