Same ol’. Same ol’. Month in; month out. No biggie, right?
That’s what you do to survive. You face a cash-flow issue; you dodge it by finding a new product, a new service, a way to offer more to your customers and/or you find ways to streamline your business operations and cut expenses, do more with less.
And every once in awhile you take a breath and celebrate it.
And if you use a resource like Twitter…you can share it with a global audience. Maybe find others who’ve done the same: dodge a cash-flow bullet or found a new revenue stream or a way to cut costs.
And you reach out and connect with them. And now you have one more resource for ideas or partnerships or support or commiserating or resources or tools to help you get to the next month. And a few more people to help or be helped by.
That’s what small business does. We help each other. That’s what social media does. It helps us…help each other. It helps us far more than it does big corporations where the approval process to use a tool like Twitter compares with an elephant’s gestation cycles. ( No. I don’t know how long. But I could ask on Twitter and someone would tell me and I would have a new friend, resource. Imagine if you asked a question about business or answered a question about business every month…? After awhile, you’d have a network of 100-200-300 people or more, all helping each other. You might even have a new product, a new service, a new partner or vendor. You might even skip a month or two in between crises. )
Anyway, take a minute and share your story with someone who could benefit from it. They might have one you could use to hear, too. Then you might both be able to help each other or others. And grow your business, too.
How cool would that be…?
About the Author: Zane Safrit’s passion is small business and the operationsí excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He previously served as CEO of a small telecom service provider in rural Iowa. Zane’s blog can be found at Zane Safrit. His radio show can be found at www.blogtalkradio.com/zane-safrit. He tweets at twitter under the username: zanesafrit
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