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Small Biz Survival Tip: Smart people who know each other and learned together

By Zane Safrit

That’s the secret to surviving economic downturns. A fascinating article in today’s NY Times on how NY City survives so well in recessions includes this quote: The secret of New York’s post-1970 reinvention was that smart people, who knew each other and learned from each, innovated in ways that made billions in financial services. (Looking […]

December 30, 2008 Filed Under: community, entrepreneurship, survivors Tagged With: recession, video

Same ol’, Same ol’. Every month

By Zane Safrit

Same ol’. Same ol’. Month in; month out. No biggie, right? That’s what you do to survive. You face a cash-flow issue; you dodge it by finding a new product, a new service, a way to offer more to your customers and/or you find ways to streamline your business operations and cut expenses, do more […]

December 27, 2008 Filed Under: social media Tagged With: recession, video

Small Business is Driving, Now

By Zane Safrit

You, us, we small business people are the drivers now. It’s important to remember that as we tool around our community. It’s not to swagger with false confidence as BMOC’s did in the past. No. The point is to understand…we’re driving this economy moving forward. Here’s why: On average, small business generates 60% of new […]

November 5, 2008 Filed Under: rural

More Ways to Monetize You, Your Content

By Zane Safrit

Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.Every business take heed. But small(er) business would benefit the most from heeding his advice. Why? What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content. You as a small business […]

October 9, 2008 Filed Under: entrepreneurship, marketing

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