What do you do?
Ok. So let’s say you’re at conference or event. And you’re asked What do you do? And you’re prepared. You’re clear, caffeinated, ready-to-answer; you’ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly.
Fantastic. One person is impressed. Maybe an influential.
Meanwhile, back-at-the-office…everyone’s answering that question with every phone call, email, invoice sent out, statement generated, commission paid.
Are they answering it the same way as you just answered the question? Or do they answer it in their own way…?
True, that would be authentic. But is it authentic for you and what you do?
In some respects, it doesn’t matter. The one person whose opinion does matter is your customer. And what you do, in their experience, is based solely on what nearly everyone else but you does for them.
It could be your answer’s the one that’s not authentic….Did you ever think about that?
So, back to the question. Can everyone at your company answer this question: What do You do? (And answer it in the same way, at least from the same page.)
Are you sure? Ask ‘em.
This post inspired from reading Art of the Start.
Zane Safrit’s passion is small business and the operations’ excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He blogs about health care issues each Monday at http://zanesafrit.typepad.com. There on the sidebar is a list of blogs and resources to educate yourself on the health care challenges you face, I face, we all face together. He also writes on small business, word of mouth, marketing, branding, innovation, and failure. He previously served as CEO of Conference Calls Unlimited.
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