Click to Play Cart-Away showed up at BlogWorld Expo with a concrete mixer. Were they just in the wrong place, or what? No, they were there to learn, to learn social media, blogging, and related skills. Standard advertising just didn’t work for them, so they’ve given that up, in favor of exploring the world of…
Click to Play Jason Falls grew up in a small town and works in marketing and new media. He shares some advice for small town small businesses, how social media can level the playing field. Right after he establishes his small town cred. Find more from Jason at Social Media Explorer. This interview took place…
“If you want to make more sales start by measuring how much time you actually spend face to face with customers, then double it and see what happens.”Frank Fullard I see two key parts: More face to face time with customers. Adjust your business behavior based on what you measure. Fullard writes smart things about…
Let’s explore some myths and realities of advertising in your small town newspaper. But you don’t have to take my word for it; you can test every one of them. Myth: One big ad will make a big impression.Reality: The same money invested in a regular series of small ads will yield bigger results. First…
If social media is established enough to have best practices, sharing is one of them. Share freely, share things of value, share what people ask you for most. My liquor store blog shares drink recipes, information about local wine events (ours and others), and tasting notes. All of this brings business back to my store….
Our friend Rob Hatch sent me a link to Do the math with your gas, about keeping your gas cost down by shopping locally. It immediately made me think of your small town, shop local campaign. This is a great new reason to mention when promoting the benefits of shopping locally. You do have a…
What do you do?Ok. So let’s say you’re at conference or event. And you’re asked What do you do? And you’re prepared. You’re clear, caffeinated, ready-to-answer; you’ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly. Fantastic. One person is impressed. Maybe an influential. Meanwhile, back-at-the-office…everyone’s answering that question with every phone call, email,…
Guest Post by Barbara Rozgonyi Thanks to online distribution services, you can transform a simple press release into an always-on, stand-alone social media-enabled news site with global access. That’s a lot to say about a project that usually encompasses 400 words or less – especially when it’s one you can do yourself. Here’s how we…
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