What could a small business in a small town gain from spending time on social media tools like blogs, Twitter, and FaceBook? And how can they get started? And is anyone doing this right now? Those are the questions around our 4 part series on social media for small town small businesses. 1. Social Networking…
Every small service business gets them: people fishing for free help, or asking twenty questions so they can go off and do it on their own. If you don’t have an established way to help them easily and convert them into paying clients, you are missing out on business and going crazy, I’ll bet. Cody…
If you are doing wonderful, exciting things that will help other people, then you owe it to your potential customers to learn marketing and selling skills so you can connect more people to your benefits. If you are learning marketing and selling skills because your only focus is on generating more money for you, well,…
Not every small business can afford to hire someone to create or maintain a website. So let’s go over some relatively easy do-it-yourself ways to build your site, kind of two by two. It just so happens that these are all free, or nearly so. 2 Free Website Builders High up on the cool factor…
Our friend Wendy Piersall is now CEO of Sparkplugging :: Thinking Big in the New Work at Home Generation. Sparkplugging is a complete rebranding of eMoms at Home. The new brand makes it clear that her site and network of blogs are focused on entrepreneurial content. Wendy’s eMoms at Home started as her personal blog,…
Many newly independent small business people make the mistake of giving away too much of their services for free. Many seasoned professionals run into the same issue, like Drew McLellan giving away the milk. I was at lunch with a peer and friend the other day, telling her a story about how a mutual acquaintance…
When you have a logo or design created, ask for and keep a high resolution copy of the original artwork. That’s the advice from small town sign maker Wayne LaMunyon. He says it’s the number one complaint of sign and banner makers everywhere. Small business owners get a logo or a business card with a…
Our Friend Susan Reynolds has a terrific story of a marketing success you can learn from. It’s so good, I’m including it in our Small Biz 100, so you can develop your compelling offer that gets you more of the right customers. A Fish StoryFirst the fish story. Susan taught children’s art lessons, starting with…
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