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Small Biz Survival

Small Biz Survival

Practical ideas for small town business and community builders

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Small Biz Survival

The small town and rural business resource
  • marketing | mistakes

    Common Small Biz Mistakes – Awful web presence

    ByBecky McCray November 14, 2007August 27, 2014

    Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Here are two more Twitter friends with examples of mistakes: phillymac Only one? How about 2. Bad customer service. Awful web presence. zemote Get suckered by a SEO/SEM person. We just talked about bad customer service, so let’s…

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  • ideas | marketing | rural | trends

    Trend: Local food, organic food

    ByBecky McCray November 1, 2007August 27, 2014

    Local food and organic food are two ways to make a more profitable small farm, restaurant, cafe, food market, or other food business. Local honey fromCherokee, Oklahoma. Local food trend Buying local food is a growing trend. It’s better for the environment because of the lower transportation distances. “Eating locally isn’t just a fad like…

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  • customer service | entrepreneurship | marketing | mistakes

    Common Small Biz Mistakes – Missing the customers’ perspective

    ByBecky McCray October 23, 2007August 27, 2014

    Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s Bad Example: Missing your customers’ perspective This postcard mailed to my liquor store is a symptom of missing your customers’ perspective. What if I was convinced to order the book? How do I do it? Look at…

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  • marketing | mistakes

    Common small business mistakes – bad signs

    ByBecky McCray October 3, 2007December 9, 2021

    Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s bad example: Bad signs Way too many businesses have poorly designed or unnoticeable signs. People form their impression of you from your signs. New customers need to see your location sign to find you. Your remote signs…

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  • entrepreneurship | marketing | POV | success

    POV: 3 launch lessons learned

    ByBecky McCray October 1, 2007August 27, 2014

    By Owen Mead-Robins, Oprius Software Becky asked me if I would write an article about Oprius’ recent launch. I decided to concentrate on 3 of the biggest aspects of the launch. Probably the biggest lesson learned revolved around a decision about our booth. We are serving the Network Marketing industry, and typically vendors are pretty…

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  • marketing | social media | tools

    Social media is your new network

    ByBecky McCray September 26, 2007August 27, 2014

    In today’s world, it’s more not what you know, it’s who you know. I realize that is not news. What is different? You can know know people from all over, and use that to benefit your small town small biz. Here are some examples and ideas. Rob at Business Pundit contemplated how modern business requires…

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  • global | ideas | marketing | trends

    Buy local, Sell local = Small Biz Opportunity

    ByBecky McCray August 27, 2007August 27, 2014

    Buying local is a growing trend and a significant opportunity for small town small businesses. Local Food Food-borne illnesses have made headlines from huge commercial production and from imported foods. Local food producers of all kinds should capitalize on this opportunity. Jack Schultz, Boomtown USA, gave local food two spots on his Agurban top ten…

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  • entrepreneurship | marketing | planning | social media | tools

    Simplified Online Marketing

    ByBecky McCray August 2, 2007August 27, 2014

    Intro Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it’s pay-per-click ads, then it’s something else. How are you supposed to keep up with this? That feeling of being always behind is why I want to simplify online marketing. To…

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