Local food and organic food are two ways to make a more profitable small farm, restaurant, cafe, food market, or other food business. Local honey fromCherokee, Oklahoma. Local food trend Buying local food is a growing trend. It’s better for the environment because of the lower transportation distances. “Eating locally isn’t just a fad like…
Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s Bad Example: Missing your customers’ perspective This postcard mailed to my liquor store is a symptom of missing your customers’ perspective. What if I was convinced to order the book? How do I do it? Look at…
Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s bad example: Bad signs Way too many businesses have poorly designed or unnoticeable signs. People form their impression of you from your signs. New customers need to see your location sign to find you. Your remote signs…
By Owen Mead-Robins, Oprius Software Becky asked me if I would write an article about Oprius’ recent launch. I decided to concentrate on 3 of the biggest aspects of the launch. Probably the biggest lesson learned revolved around a decision about our booth. We are serving the Network Marketing industry, and typically vendors are pretty…
In today’s world, it’s more not what you know, it’s who you know. I realize that is not news. What is different? You can know know people from all over, and use that to benefit your small town small biz. Here are some examples and ideas. Rob at Business Pundit contemplated how modern business requires…
Buying local is a growing trend and a significant opportunity for small town small businesses. Local Food Food-borne illnesses have made headlines from huge commercial production and from imported foods. Local food producers of all kinds should capitalize on this opportunity. Jack Schultz, Boomtown USA, gave local food two spots on his Agurban top ten…
Intro Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it’s pay-per-click ads, then it’s something else. How are you supposed to keep up with this? That feeling of being always behind is why I want to simplify online marketing. To…
Our Friend Chis Penn has shared his instant marketing plan to create online buzz for the Second Life Relay for Life. Chris walks through the steps he took to jump start awareness and donations, from getting it online, to choosing a useful URL, to rethinking existing marketing materials. It all adds up to an campaign…
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