What do you do with interactive tools like blogs, video, all that web 2.0 stuff, to build relationships, to reach customers? First, it’s not about you. Let’s start with the message I previously shared from Hugh MacLeod, small town global microbrand, who writes and draws at Gaping Void: Marketing is moving away from our message…
Jon Swanson, formerly the Entrepreneurial Chicken, is writing about small business again. He helped again this year with a training event for a small retail cooperative. What I heard today made me more optimistic about the presentations in any time in the past 6 years of doing this. Today, one of the groups said, “We…
Self Replicating Awesomeness – The Marketing of No Marketing was an odd title for a panel, but it was an interesting discussion. Here are the thoughts of six amazing marketers talking about a different way of marketing. “When we talk about marketing, we mean bad marketing, because good marketing you don’t notice.”Parmet “Either you understand…
Reader Laura Fisher “Mitten” from Michigan offered a terrific idea for promoting your works anywhere you go. This is a bit specialized, but my husband is a filmmaker and he puts clips of his work (his ‘showreel’) on his PSP (this would work with iPhone/iPod/Zune, too, I think). He’ll stuff it in his pocket when…
Editor’s Note: April Groves mentioned on Twitter that she was working on an article about internet marketing in small towns. Although she wrote about Bryan County Georgia, her thoughts could apply in any small town. She was kind enough to grant us permission to reprint that article here. Internet Marketing in Bryan County By April…
Chris Brogan wrote a great post about promoting your media to the online world. That made me think about increasing your audience by reaching out to new people. Jon Swanson and I decided to collaborate on a follow up, how to promote your online 2.0 media to the offline 0.0 world. Here are my suggestions:…
Ted Demopoulos is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business. He’s also a friend of mine, and he contributed to The…
Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Here are two more Twitter friends with examples of mistakes: phillymac Only one? How about 2. Bad customer service. Awful web presence. zemote Get suckered by a SEO/SEM person. We just talked about bad customer service, so let’s…
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