Chris Brogan wrote a great post about promoting your media to the online world. That made me think about increasing your audience by reaching out to new people.
Jon Swanson and I decided to collaborate on a follow up, how to promote your online 2.0 media to the offline 0.0 world.
- Talk about it. Tell people what you are working on. Ask for their opinion.
- Invite offline friends and experts to co-author or contribute.
- Mention your media project in your regular printed materials.
- Print business cards specifically for your blog or podcast. (credit: Vaspers)
- Put it in your bio and resume.
- Teach a class on how to create new media.
- Reprint your writings in offline venues: newspapers, newsletters, journals.
- On your regular business card include the data for your Flickr and blog and LinkedIn and…
- Talk about it all the time.
- Use online friends as references for 0.0 jobs.
- Collect your posts and print as a book.*
- Email your posts from reader to people who only check email.
- Have low expectations so you are more subtle.
- Talk about online friends as real friends.
- Get family members involved.
*In fact, compilations of all kinds of media would make great handouts. Booklets, audios, workbooks, PDFs, etc.
What other ideas do you have for reaching new people?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.