You have many chances to quickly tell people what you do. Most of us just stammer or ramble our way through those opportunities because we don’t have a ready summary of our business. An elevator pitch is the generic term for a short, potent marketing message. With a great pitch, you can present yourself professionally…
Buffalo Oklahoma Centennial Celebration a Smashing Success Submitted by J.J. Struther to our Brag Basket I was an innocent victim of a marketing campaign. My son came home from school last month with a couple of very professionally designed, full-color brochures in one hand while waving a nifty red wrist band in the other, excitedly…
This post was nominated for a SEMMY Award. Any small business could use simple online videos for promotion. Video builds relationships and can be very persuasive. You can make simple videos with just your digital camera and some free software. Need some inspiration for how to use it? You don’t have to start a daily…
[Jeanne is off to Oklahoma City for a couple of days, but she has sent this article along to share. It’s targeted at businesswomen, but applicable to all entrepreneurs. Enjoy!] How I Spent My Summer by Janet W. Christy In September what will be on your list of accomplishments? Vacation Trip Tan Souvenirs Mosquito Bites…
Video can be a terrific small business communication tool. It is best for sending visual information, building a relationship with the viewers, and yet most entrepreneurs don’t take advantage of it. You’ve asked me how I do simple videos, so here’s my tips. Camera I don’t have a fancy video camera. I do have a…
UPDATE: Read more on this idea at Chuck Huckaby’s Work At Home Business Opportunities. Click to Play If you haven’t pruned lately, your line of products or services may be holding back your business. The four factors to consider when pruning and adding to your product lines to revitalize your business: sales seasonality customer requests…
UPDATE: new tour sites now listed! You can now attract savvy tourists to your area with audio tours and videos.Record an MP3 audio file for visitors to listen to as they walk or drive through your area. Mention the sights, tell the old stories, direct them to businesses. Post it on your community or business…
Lots of small town small businesses rely on good signs. Tourist-focused business, for example, depend on clear and effective signs. But look around your small town and you’ll see lots of really bad signs! That brings up lots of questions for us. How do you design a good sign? How big should the typeface be?…
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