Guest Post by Barbara Rozgonyi Out of all the marketing strategies we recommend, the one our clients like most is the press release. Who doesn’t love to see their name in the news? For small town businesses, “front page news” can mean making the cover of the local paper as well as being on page…
Guest post by David James Nicol, Shetland Islands Photo by David Gifford, used by permission. My name is David James Nicol, and I make my living running a web design business, NB Communication Ltd (http://www.nbcommunication.com). I live and work in the Shetland Islands, which lie about 100 miles (160km) north of the nearest point on mainland…
Our friend G.L. Hoffman shared this family story of marketing, family farms, and global connections. Read the story, and then think about this discussion question: What little things could you be doing right now to reach your customers in new and personal ways? New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get…
Guest Post by Steve Schaffer, Triporia The internet has given small businesses a platform to gain exposure to millions of prospective customers from around the world. Video is a very effective way to gain the attention of these users. Many small businesses do not have the budget to produce a professional video – this is…
If you know how to blog, podcast, share photos online, and basically use social media tools, you could start a business today. Dress professionally.Get a pad of paper and a pen.Go to a business.Ask questions. This is where the magic happens. Ask them what they are doing to reach out and connect with customers. What…
I downloaded a free ebook. A week later, the publisher followed up with a 50% off offer for a closely related (more advanced) print book, plus a free gift or two. Limited time offer and a money back guarantee. PS: Get FREE SHIPPING when you add a second book to your order! I thought it…
With 89,567* online tools for connecting, sharing, networking, etc., how do you ever prioritize and keep online socializing from taking over your work?[*I made up that number, of course] Our Friend Glenda Watson Hyatt set me to work on this topic, and explained what she meant via email: My quandry is: I have all these…
What could a small business in a small town gain from spending time on social media tools like blogs, Twitter, and FaceBook? And how can they get started? And is anyone doing this right now? Those are the questions around our 4 part series on social media for small town small businesses. 1. Social Networking…
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