Common mistakes can kill your small business, but most of them can be easily corrected or avoided.
Today’s bad example: Bad signs
Way too many businesses have poorly designed or unnoticeable signs. People form their impression of you from your signs.
New customers need to see your location sign to find you. Your remote signs and billboards represent your business to everyone who drives by.
Here’s an example. Which independent florist makes a better impression?
To make it even worse, these signs are right next to each other! Yikes! Do NOT make this mistake in your business!
I will admit that I am guilty on this one, with an old outdated business sign from back in the day when the State of Oklahoma mandated tiny, ugly signs for liquor stores. Customers mention that they had trouble finding us. That is a dead giveaway that the sign is inadequate! I will get a new sign ordered this month, and I will update this post with my new sign.
How do you correct the mistake of bad signs? First, make a strong brand, then make sure your signs fit in and further your brand. Use that brand to help a graphic designer develop the right signs for you. Set aside money every week from your business to pay for it.
Together, we are going to try to help each other out of these most common, deadly mistakes. You can use real world examples, real small businesses. Write it up, take a picture, or shoot a short video. Take care not to embarrass the offenders! Key point: include suggestions on how to do it right!
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