Our friend Wendy Piersall is now CEO of Sparkplugging :: Thinking Big in the New Work at Home Generation. Sparkplugging is a complete rebranding of eMoms at Home. The new brand makes it clear that her site and network of blogs are focused on entrepreneurial content.
Wendy’s eMoms at Home started as her personal blog, and over the past year, developed into an independent business including a blog network. As her business changed over time, she realized that the eMoms brand was holding her back.
At SXSW, Wendy and I both stayed with Sheila Scarborough. When we found time to talk, I was surprised by how much eMoms at Home was about entrepreneurship. Hey, we’re all about entrepreneurship, but I didn’t realize that she was, also. And I’m not the only one too myopic to see past the name. Time and again, Wendy found herself explaining how the name didn’t say it all about eMoms.
Wendy got brave, and launched a complete rebranding of her business. Darren Rowse outlined more of the story of how that worked in this interview at ProBlogger.
What entrepreneurial resources can you find at Sparkplugging? An expanding network of blogs in small business and lifestyle channels. New blogs are launching each week at the same time as the rebranding. Articles at Sparkplugging cover the full range of small business, work at home, entrepreneurial, and work life balance issues.
Congratulations, Wendy, on the tough business decisions you’ve been through in the past month. Here’s to continued future success, with brand new spark.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates. Want more stories? Read our shared stories from all over.
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
You are SO awesome. :)
As are you, Wendy!