Our friend Wendy Piersall is now CEO of Sparkplugging :: Thinking Big in the New Work at Home Generation. Sparkplugging is a complete rebranding of eMoms at Home. The new brand makes it clear that her site and network of blogs are focused on entrepreneurial content.
Wendy’s eMoms at Home started as her personal blog, and over the past year, developed into an independent business including a blog network. As her business changed over time, she realized that the eMoms brand was holding her back.
At SXSW, Wendy and I both stayed with Sheila Scarborough. When we found time to talk, I was surprised by how much eMoms at Home was about entrepreneurship. Hey, we’re all about entrepreneurship, but I didn’t realize that she was, also. And I’m not the only one too myopic to see past the name. Time and again, Wendy found herself explaining how the name didn’t say it all about eMoms.
Wendy got brave, and launched a complete rebranding of her business. Darren Rowse outlined more of the story of how that worked in this interview at ProBlogger.
What entrepreneurial resources can you find at Sparkplugging? An expanding network of blogs in small business and lifestyle channels. New blogs are launching each week at the same time as the rebranding. Articles at Sparkplugging cover the full range of small business, work at home, entrepreneurial, and work life balance issues.
Congratulations, Wendy, on the tough business decisions you’ve been through in the past month. Here’s to continued future success, with brand new spark.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates. Want more stories? Read our shared stories from all over.
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
You are SO awesome. :)
As are you, Wendy!