What could a small business in a small town gain from spending time on social media tools like blogs, Twitter, and FaceBook? And how can they get started? And is anyone doing this right now? Those are the questions around our 4 part series on social media for small town small businesses.
1. Social Networking and a Small Town Business – Why Bother? at Liz Strauss’s Successful Blog explains four different ways you can benefit from these tools, besides just looking for customers. (honestly, she proposed the title and topic!)
2. Social Media Starter Moves for Small Town Small Business just fit right in with Chris Brogan’s series of social media starter moves. So that will give you four different strategies and how to use them.
3. Four Small Town Game Changers profiles people who are using these tools right now to improve their business from small towns.
4. That Tall Dude is Changing Elgin, ND will give you a more in depth look, with a guest post by Shawn Kirsch.
Hmmmm…. maybe we need to pull those together into an easy to download e-book…
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Read your post over at Liz’s blog. All very compelling reasons. We all know that leveraging your social network effectively can present you as the expert in your niche. What we sometimes forget is that your social network can make you an expert in your niche, too. In a small town, mentors and SME’s are often hard to come by, unless you can pull in resources through the relationships that you’ve built.
Good post- looking forward to the rest of the series!
Matthew, I agree completely. You’ve pulled together several different thoughts in a way I had not, before. Thanks so much for sharing!
I came over from Chris Brogan. I find your subject very interesting. While not necessarily in a small town (physically) my day dreams often times head back to the small town.
I have always been interested in small businesses everywhere.
I think I may have some subject matter for a follow up to your 4 part series, if you’re interested.
It’s about how small towns themselves are using wiki technology to spur growth in the community, and thusly, the small businesses in the community.
Not being an expert in the latter, I’m sure that there are some tactics that small businesses can use with these wikis to promote themselves well.
Wikis have a learning curve, but it’s easier for small town citizens to latch onto that than an early tool like twitter.
Let me know! My email is Troy at Wetpaint.com
Thanks
Troy, I would *love* to hear about it, and I’m glad you came by today! I’m off to send you an email now.
Your email landed in my junk folder, so I hope that you got my (late) reply!
I hate it when that happens! Your avatar photo is really kind of funny next to that comment. :)