If you took a basic marketing class, you may remember the Four P’s of Marketing. But have you thought about applying them in your business today? Let’s do an introduction to the Four P’s, and see if you come up with any new ideas for your business. You can think of marketing as everything except…
Looking for new revenue? If you haven’t yet, start with existing customers. 2nd best? Referrals. 3rd best? Network. 4th isn’t worth it. Kevin M. Huff, @kevinmhuff on Twitter New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Businesses in the smallest of small towns are being reviewed online right now. Do you know what is being said about you? Here are two sites you need to take a look at. Yelp – offers reviews of all kinds of local businesses. It also gives you the business owner some tools to maintain your…
Every local business website needs to cover some basic information, but too often, we miss something basic. I just searched for some local businesses, and found many that were missing essential info. It’s easy to do, because you’re too close. You think everyone will know, you assume they can figure it out. But it doesn’t…
“We had a great morning with about 15 people at the Pillar Ranch open house! Anytime you show what you do, it’s more effective.”Royce Gomez, @rghorses on Twitter Royce is right on. The best way to really connect with people, potential customers, is to show them what you do, to get them involved before they…
Not everything that goes “viral” is good for business. Example: Pizza Hut commissioned a short video, hoping for it to go viral and spread their brand. The video shows a couple of guys going into small independent pizza places and having a Pizza Hut pizza delivered to them there. What’s the message? It says nothing…
Sometimes the best advice comes from other small business owners. Mark Hayward asked on Twitter,“Small biz owners, are your numbers down? Ours seem to be off quite a bit from this time last year…How are you compensating?” In the course of our conversation online, we came up with two suggestions: 1. Diversify – What else…
This is just my opinion, but I wouldn’t choose to use Twitter to promote my tourism business the way @Gabriola007, Gabriola Gables Waterfront Estate in British Columbia is doing it. There are no rules for using Twitter, so I’m not saying that they are doing it “wrong” because they aren’t following my advice. They are…
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